If you have been hanging out on a webmaster or Internet marketing related forum for any amount of time in the last year you probably couldn't have failed to miss the buzz about this magical new system for generating endless amounts of cash called CPA.
But what is CPA?
CPA stands for Cost Per Action and it's not a new concept, just a new name and being hyped up by a lot of marketers as a better alternative to AdSense. It used to go by the name of Pay Per Lead, which probably helps explain the concept better – companies are prepared to pay, sometimes very large amounts, you to generate leads from them. Most offers that you will be able to promote will ask visitors for some personal information which ranges from a ZIP code to full contact details. Other offers will try to get visitors to sign up to websites and finally you have offers that let the user order free samples if they pay for postage and packaging.
The amount you can earn from CPA offers range from $1 to as much as $50, but you may be wondering where the companies get the money from to pay you for promoting what are 'free' offers. A company will look at your lead as a long term prospect, the visitor was interested and motivated enough to provide some (or a lot of) personal information and the company can now follow up on this lead to try and convert them in to a paying customer. Sometimes the company will sell the details to other agencies, so if this makes you fee uneasy you should definitely find out what the company does with the personal details before promoting it.
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